Branding | Sales Plan Design | Graphic Design | Real Estate Marketing Materials

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FLY is a premium residential project in Ashkelon, created to offer an elevated, modern, and inspiring living experience in every sense of the word.

The project includes two impressive residential towers, apartments and penthouses with sea views, a luxurious lobby, smart architectural planning, and premium specifications, all located in a high-quality area in one of the city’s most desirable neighborhoods.

At AICONA, we developed a brand language that connects height, freedom, luxury, and open views. The concept was built around the idea: “Ashkelon is reaching new heights”, positioning FLY not just as a residential project, but as a promise of a higher, more refined lifestyle.

The work included logo design, visual identity development, sales plan design, marketing materials, brochures, advertisements, signage, and large-scale graphic assets. Every element was created to communicate trust, elegance, clarity, and strong sales impact, building a consistent experience from the very first moment the client meets the project.