SubHub USA

Branding | Strategy | Logo | UI/UX | Web Design | Marketing Materials​

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SubHub – Smart Platform for Contractors and Subcontractors.

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SubHub is an American company providing nationwide services across the U.S. construction industry through an innovative SaaS platform that connects contractors and subcontractors.

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At AICONA, we carried out a full process of market research, brand strategy, and identity creation — including a professional logo, graphic language, and marketing materials that highlight trust and innovation. A major focus was placed on developing complex digital products such as a contractor dashboard, an AI-powered matching system, and a mobile app for subcontractors. Every aspect of the UX/UI was carefully designed to ensure intuitive workflows, clear navigation, and a polished, modern digital experience.

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We also produced presentations, promotional assets, and web materials to support SubHub’s launch in the U.S. market. The result is a complete brand and digital ecosystem that positions SubHub as a strong player in the American construction industry, delivering seamless, innovative, and future-ready user experiences.